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How an eCommerce and retail company increased its private brand SKUs from 20% to 50%, and more, in less than one year
STARTINGÂ POINT
Ownership
Private
Annual Revenue
$17M
# FTES
35
Journey Start Date
January 2023
Acquisition Date
January 2024
Goals
Restructure the organizational design to allow for a more streamlined execution process
Position the company for a strategic M&A within 24 months
Implement a massive micro-influencer marketing campaign to expand brand awareness through a very niche target audience
Adjust and optimize the procurement process to cut costs and enable better diversification of product sources
Grow the company through private brand SKU diversification
Journey Partner experience
Strategy Experience
Over 5 years as a leader at a top-tier strategy firm
Executive Experience
Almost 10 years of experience in the Retail and eCommerce industry
Top executive at major toy retailer in the US
Quantitative breakthroughs
Within 12 months, the company was acquired by its main competitor for an undisclosed amount
Increased private brand SKUs from 20% to 50% in a year
300% increase in brand exposure
Statistics
0%
300%
Brand Exposure
20%
50%
Private Brand SKUs
Before Journey
After Journey
