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To what extent do you have a clear vision of the company - a vision that is clear not only to you and the C-Level team but also to your employees, customers, and stakeholders?

To what extent do you have long-term objectives for the company that rely on a clear strategic path? To what extent do you have in place measurement systems that track your progress?

To what extent do you have the resources to drive growth over time? How well and for how long would the company be able to survive a crisis?

To what extent do you have a ‘sales and marketing machine’ that could scale? To what extent do you know your go-to-market strategy to drive substantial growth?

How would you rate the people aspect of the company? How would you rate the overall culture and the company’s DNA?

How would you rate the company’s product (or service) to your clients? How far are you from creating an ultimate product/service experience for your clients?

To what extent and how far are you from becoming a top-5 player in your niche?

To what extent are you providing exceptional service to your customers? How successful are you in retaining your customers over time?

To what extent do you monitor the competition, win over the competition, and track the competition on an ongoing basis?

To what extent are you designing growth initiatives in the company - and more importantly, executing them in a structured manner?

Do you have any dependency on any specific supplier? To what extent do you optimize your supplier business relationships?

To what extent do you have solid partnerships in place that could drive a ripple effect over time? To what extent do you have strategic alliances that power the company’s positioning?